On 3 Nov. 2021, the State Administration for Market Regulation and other seven authorities jointly issued the “Notice of Effectively Controlling Off-Campus Tutoring Advertisements” (hereinafter “the Notice”, 关于做好校外培训广告管控的通知) to strengthen control of off-campus tutoring advertisements.
The Notice clarifies stricter regular control on off-campus tutoring advertisements. The off-campus advertisements will be included as an important part of the qualification management of off-campus tutors.
In terms of media management, it specifies more effective governance on off-campus tutoring advertisements to tackle disguised off-campus advertisements in the form of TV programs or columns and sponsored content.
Earlier this year, China imposed extremely stringent regulation on the off-campus tutoring industry by promulgating the “Opinions on Further Reducing Burden of Excessive Homework and Off-campus Tutoring for Students Undergoing Compulsory Education”(hereinafter “the Opinions”, 关于进一步减轻义务教育阶段学生作业负担和校外培训负担的意见) in July.
The regulation of advertisements in this industry is also part of wider efforts to implement the Opinions.
Cover Photo by Night Glow on Unsplash
Contributors: CJO Staff Contributors Team
