China’s National Standard for Protection and Management of Intellectual Property on E-commerce Platforms was released in November 2020.
On 9 Nov. 2020, the State Administration for Market Regulation (“SAMR”) and the State Intellectual Property Office jointly formulated and promulgated the N National Standard for Protection and Management of Intellectual Property on E-commerce Platforms (“the Standard”, 《电子商务平台知识产权保护管理》国家标准). This Standard is the first recommended national standard to clearly stipulate the intellectual property rights protection and management on e-commerce platforms.
The Standard consists of seven chapters, namely, the scope of application, normative references, terms and definitions, e-commerce platform management, requirements for e-commerce network information platform, arrangement for the intellectual property management, and conformance testing requirements. The Standard covers a diversity of intellectual property rights, such as patents, trademarks, copyrights, geographical indications on e-commerce platforms, and involves the responsibilities and obligations of relevant parties such as e-commerce platform and platform operators.
The Standard can not only provide e-commerce platforms, platform operators and sellers in e-commerce platforms with effective guidelines to protect, manage and make good use of intellectual property rights, but also serves as a guide for the public to respect and understand intellectual property rights.
Contributors: Yanru Chen 陈彦茹
