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Canada Goose Fined for False Advertising in China

Mon, 27 Dec 2021
Categories: China Legal Trends

In June 2021, a related company of Canada Goose in China, Xiji (Shanghai) Trading Co. (hereinafter “Canada Goose”), was fined by the Administration for Market Regulation in Shanghai Huangpu District, for false advertising.

The market regulator ordered Canada Goose to stop publishing illicit advertisements, eliminate negative impacts accordingly, and pay a fine of 450,000 yuan.

Canada Goose is mainly engaged in the sales of the well-known brand CANADA GOOSE down jackets.

The market regulator held that it would be misleading and contradictory with the fact for Canada Goose to claim that the down used in all their products contain “Hutterite, the best and warmest down from Canada”.

As the law enforcement officials found, the heat retention of down is directly related to the corresponding indexes of down fluffiness and content, according to which Canada Goose failed to qualify as the best.

Moreover, Canada Goose’s emphasis on the origin of “Hutterite” to prove the heat retention of down also lacks supporting evidence.

Therefore, their advertisements are classified as deceiving and misleading for it contains false statements.



Cover Photo by Chi Xiang on Unsplash

Contributors: CJO Staff Contributors Team

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