On 5 Nov.2020, China’s State Administration for Market Regulation (SAMR) issued the Guiding Opinions on Strengthening Regulation of Webcast Marketing Activities (关于加强网络直播营销活动监管的指导意见), so as to protect the rights of customers by regulating the boom in China’s webcast marketing.
The Guiding Opinions sets out clear regulatory standards for platforms that provide webcast services, operators that sell goods via webcast, and anchors that conduct Livestream activities.
Contributors: CJO Staff Contributors Team
